Action Comics, #123

Published: August 1948

Cover

Action Comics #123

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Issue Contents:
1 page superhero
Characters
  • Superman
Credits
Editorial Advisory Board
Story 1 0 pages
Story Notes

Inside front cover.

For Thrills and Action Read
Story 2 1 page
Story Notes

Inside front cover. House ad for Sensation Comics #80, Star Spangled Comics #83, and All-American Comics #100.

50 Ways to Kill Superman!
Story 3 12 pages superhero

"Is there any way to kill Superman?"

Storyline

A group of gangsters holds a contest where each uses one of 50 different methods to attempt to kill Superman.

Characters
  • Superman [Clark Kent]
  • Lois Lane
  • Skid Russell
  • Beefy
  • Lefty
  • Heist Nelson
  • Nitro
  • unnamed gangsters
Credits
Bob Elliott
Story 4 1 page
Story Notes

Advertisement featuring Major League Baseball's Bob Elliott for Wheaties from General Mills, Inc.

The Nick of Time at the Midget Auto Races
Story 5 1 page
Story Notes

Advertisement for Old Nick candy and Bit-O-Honey from Schutter's.

Volcano Vandals!
Story 6 6 pages adventure; jungle

"Deep down in the heart of ancient seas..."

Storyline

Bill stops some pearl thieves using a volcano.

Characters
  • Congo Bill
  • Johnson
  • George Wickers
  • Hal Sykes
  • Mark Thompkins
  • Pegleg
Credits
See Heroes in Action! Get Freedom Train Picture Book!
Story 7 1 page
Story Notes

Advertisement for Freedom Train book from Kellogg's Pep cereal.

World of Wishes!
Story 8 7 pages fantasy; superhero

"Wishful thinking never gets you anyplace."

Storyline

Zatara overhears Larry Dobbs wishing he could have things easy and find a magic lamp which will grant wishes. Zatara teaches him a lesson by providing one, then having all the wishes backfire

Characters
  • Zatara [Giovanni "John" Zatara]
  • Larry Dobbs
  • Helen
Credits
Girls! Boys! Get this New Beanie 'Copter
Story 9 1 page
Story Notes

Advertisement from Tootsie Rolls. Captain Tootsie makes a cameo, not full strip ad.

Win Rollfast Skates!
Story 10 1 page
Story Notes

Advertisement for roller skates as prizes for contest from Bazooka gum.

The Stolen Beaver?
Story 11 4 pages humor; detective-mystery

"Hold on to your hats for this curious tale..."

Storyline

Hayfoot Henry investigates the disappearance of a hat, and eventually discovers that a wealthy socialite had eaten it in payment of a bet.

Characters
  • Hayfoot Henry
  • Sally Van Swither
  • Van Swither
  • Mayor George Gooseberry
Credits
Story Notes

The text is written in rhyming couplets.

The Man with the Purple Hand
Story 12 1 page adventure
Story Notes

Advertisement for Wildroot Cream-Oil; comic strip format starring Dashiell Hammett's detective.

Story 13 1 page humor

"Quick - Mr. Angelo!"

Storyline

Jerry runs into the barber's shop and has him lather up his face, His girlfriend walks by, and Jerry explains that he wanted her to think he was getting a shave.

Characters
  • Jerry the Jitterbug
  • his girlfriend
  • Mr. Angelo
Superman's Secret Message
Story 14 0 pages
Story Notes

House ad for Supermen of America club.

The Liquid Metal
Story 15 2 pages non-fiction
Credits
Now! Hollywood's "Queen of the Westerns" in a Comic Book All Her Own!

Featuring Dale Evans Comics

Story 16 1 page western-frontier
Story Notes

House ad for Dale Evans #1 but with photo-cover rendered in line art version.

The Color Wheel of Crime!
Story 17 8 pages adventure; superhero

"When everything looks rosy, then watch out for the Rainbow Man..."

Storyline

Rainbow Man escapes from jail by diving into a vat of dye which turns him white. Greg Sanders, reading about it, knows that the crook buys raw pigments in order to mix paint used to commit his crimes, so he and Stuff question various local suppliers. They trace him to his hideout, where he captures and places them in front of his Color Organ, which generates hypnotic color patterns. The Vigilante manages to smash the wheel using his feet, and the noise brings rescue in the form of a state trooper. They finally catch up with the gang in a film studio which has a giant rainbow as prop.

Characters
  • The Vigilante [Greg Sanders]
  • Stuff
  • The Rainbow Man (villain)
Credits
Margaret O'Brien at a Hollywood Party!
Story 18 1 page
Story Notes

Advertisement for make your own candy from The Prince Co.

Strange As It Seems
Story 19 1 page
Credits
Story Notes

Inside back cover. PSA for fireworks safety "prepared in cooperation with the National Society for the Prevention of Blindness". This is a reprint of an editorial cartoon from the McNaught Syndicate and is so marked. Bails' Who's Who has John Hix working on the Strange As It Seems feature for United Features Syndicate in 1939.

Daisy Announces an Entirely New 128 Page, Pocket Size Handbook
Story 20 1 page
Story Notes

Back cover. Advertisement for book Daisy Handbook (featuring comic characters on the cover: Captain Marvel, Robotman, Red Ryder, Da Vinci, 2-Gun Percy, Rudolph Diesel, Boy Commandos, Ibis) from Daisy Manufacturing Company.