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#158
The Incredible Hulk, #157

Published: November 1972

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Issue Contents:
The Rage of the Rhino!

Story Featuring Hulk

Credits
Name My Vengeance: Rhino!

Story Featuring Hulk

Storyline

The Leader places his mind in the Rhino's body and attacks the Hulk on the eve of Talbot and Betty's wedding.

Credits

Letter Column Featuring Green Skin's Grab-Bag

Story Notes

Includes “Know Ye These, the Hallowed Ranks of Marveldom.”

Ad Featuring La Salle Extension University

"Look who’s smiling now!"

Storyline

Send for free booklet and full information on a job field from those offered in ad.

Story Notes

Back cover.

Ad Featuring Junior Sales Club of America Cards

"Look Mom! We’re winners! Choose great prizes or cash!"

Storyline

Ad seeks sellers of greeting cards.

Story Notes

Inside back cover.

How I Got the Tip of My Life
Story Notes

Advertisement in comic book format. On last interior page of book.

In-House Column Featuring Bullpen Bulletins , In-House Column Featuring Stan's Soapbox

"Gangway, world! Madcap Marvel marches merrily on!"

Storyline

Includes: Stan Lee's Soapbox; Items; Mighty Marvel Checklist; house ad for The Cat (Marvel, 1972 series.)

Credits

Ad Featuring Centre Coin's Album or Catalog

"We'll pay you $10,000.00 for this Lincoln penny"

Storyline

Ad for U.S. coin catalog.

Story Notes

Occupies lower half of page.

"Wear the badge of the future in... conservation"

Storyline

Advertisement for courses offered by North American School of Conservation.

Story Notes

Located on top half of page.

Shop by Mail

"Blood curdling vampire bat"

Storyline

A series of thumbnail advertisements for a range of products, including back-issue comics.

Story Notes

Between 17th & 18th story pages (pages numbered 23 & 26.)

Shop by Mail

"Cartoon for money"

Storyline

A series of thumbnail advertisements for a range of products, including back-issue comics.

Story Notes

Between 14th & 15th story pages (pages numbered 19 & 21.)

Ad Featuring Grit Newspaper

"Look, fellows!"

Storyline

Recruitment ad for sales people for Grit newspaper.

Story Notes

Located between 11th and 12th story pages (pages numbered 15 and 17.)

Ad Featuring North American School of Drafting

"These 3 big drafting kits* given to you!"

Storyline

Advertisement for high paying jobs in the drafting field.

Story Notes

Between 9th and 10th story pages (pages numbered 12 and 14.)

Story Featuring Columbia Record Club

"Any 14 of these hit records for only $2.86"

Storyline

Record club membership ad.

Story Notes

Between 6th and 7th story pages (pages numbered 7 and 10.)

Ad Featuring Charles Atlas Dynamic Tension System

"Charles Atlas, world’s no. 1 body builder, says: Don’t be half a man!"

Storyline

Includes the comics-form ad strip The Insult that Made a Man out of ‘Mac’.

Story Notes

Between 3rd and 4th story pages (pages numbered 3 and 5.)

Ad Featuring Joe Weider Course and Products

"Another Joe Weider breakthrough: the end of the skinny body."

Story Notes

Inside front cover. Ad for a weight gain product.