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#157
The Incredible Hulk, #156

Published: October 1972

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Issue Contents:
It's Hulk Vs. Hulk--At the Heart of the Atom!

Story Featuring Hulk

Credits
Holocaust at the Heart of the Atom!

Story Featuring Hulk

Storyline

Hulk arrives on Jarella's world with the mental acuity of Bruce Banner. He finds the city of K'ai in ruins and discovers that Jarella has been captured by the treacherous Lord Visis. Hulk rescues his lady love and leads her people in revolt. That is, until Visis teams up with master assassin Krylar who has a weapon that makes one battle one's darkest fears. The weapon is turned on the Hulk and Hulk with Banner's mind finds himself facing his old brutish self. Jarella's magicians counter by ending the spell that makes Hulk smart. Pym's serum wears off and Hulk grows back to normal size.

Credits

Letter Column Featuring Green Skin's Grab-Bag

Credits
Story Notes

Between story pages 15 and 16.

Class A:Racing

Ad Featuring Ideal Toys

"Feature-for-feature the closest thing to real racing ever created"

Story Notes

Ad for slot-free open-track racing game. On back cover

"3 complete fishing outfits"

Story Notes

Inside back cover.

Ad Featuring Mattel Toys

"Dig these!"

Story Notes

Ad for Snap Tite construction models which can be assembled without paint or glue.

Ad Featuring La Salle Extension University

"This valuable draftsman’s equipment is given to you… when you train with LaSalle as a technical draftsmanship"

Story Notes

Ad for LaSalle home study programs. Between story pages 18 and 19.

Shop by Mail

"Too skinny?"

Storyline

A series of thumbnail advertisements for a range of products, including back-issue comics.

Story Notes

Between story pages 15 and 16.

"Collect coins.. the hobby road to riches"

Story Notes

Ad for Surprise Coin Packet of collectible coins. On lower half of page between story pages 13 and 14.

Ad Featuring Grit Newspaper

"Get both spending money and prizes sell Grit"

Story Notes

Ad soliciting sellers of Grit newspaper. On top half of page between story pages 13 and 14.

"Start a great new life of service and adventure in conservation country!"

Story Notes

Advertisement for booklet outlining courses offered by the National School of Conservation. Between story pages 10 and 11.

Ad Featuring Joe Weider Course and Products

"Free! Muscle course that can add 3 inches to your arms fast!"

Story Notes

Ad for free muscle-building information in a 32-page booklet. Between story pages 8 and 9.

Shop by Mail

"Train at home for a big income career in accounting"

Story Notes

Various thumbnail advertisements for a range of products including novelties and comic books. On lower half of page between story pages 6 and 7.

Ad Featuring Precise Publications Defense Training

"Now revealed — the “2 Hour” method to super speed karate"

Story Notes

Ad, with order coupon, for karate books and paraphernalia from Precise Publications. On top half of page between story pages 6 and 7.

Ad Featuring Olympic Sales / Olympia Sales Cards

"Famous name prizes of cash the easy way!"

Storyline

Ad for greeting card and other products sales from Olympic Sales Club.

Story Notes

Between story pages 6 and 7.

In-House Column Featuring Bullpen Bulletins

"Pulsating pronouncements and pertinent propaganda from the pundits who play for fun!"

Storyline

Includes: Items; The Mighty Marvel Checklist; small house ads for The Cat (Marvel, 1972 series), Doc Savage (Marvel, 1972 series), The Gunhawks (Marvel, 1972 series), Astonishing Tales (Fear, 1970 series) (Man-Thing feature), and Journey into Mystery (Marvel, 1972 series) #1.

Story Notes

Between story pages 6 and 7.

The Insult That Made a Man Out of "Mac"

Ad Featuring Charles Atlas Dynamic Tension System

"Hey! Quit kicking that sand in our faces!"

Story Notes

Ad for information about the dynamic-tension body building program by Charles Atlas. Between story pages 3 and 4.

Ad Featuring North American School of Drafting

"These 3 big drafting kits* given to you!"

Story Notes

Inside front cover. Advertisement for high paying jobs in the drafting field.