The Avengers, #54

Published: July 1968

Cover

The Avengers #54

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Issue Contents:
The New Masters of Evil!
1 page superhero
Characters
Credits
Story 1 1 page

"Secret muscle building "tools""

Characters
  • Chuck Sipes (photo)
  • Dave Draper (photo)
Story Notes

Inside front cover. Ad for body building products.

...And Deliver Us from - - the Masters of Evil!
Story 2 20 pages superhero
Storyline

The Avengers fight the new Masters of Evil, this time lead by Ultron, in the guise of the Crimson Cowl.

Characters
Credits
Story Notes

Continued next issue.

Story 3 1 page

"Shamed by your English?"

Story Notes

Ad offering free booklet on "How to Gain a Good Command of English", located between story pages 3 and 4.

Featuring Marvel Super-Heroes T-Shirt; Merry Marvel Marching Society Membership Kit

Story 4 1 page

"Marvel super-hero T-shirts"

Characters
  • Captain Marvel [Mar-Vell]
  • The Fantastic Four [The Human Torch
  • Mr. Fantastic
  • Invisible Girl
  • The Thing]
  • Iron Man
  • Thor
  • Spider-Man
  • The Avengers [Captain America
  • Hawkeye
  • Scarlet Witch
  • Quicksilver]
  • The Hulk
Story Notes

In-house advertisement for T-shirts, sweat shirts and The Merry Marvel Marching Society membership kit, from Marvel Comics Group. Located between story pages 6 and 7.

Story 5 1 page

"Baseball fans are crazy about this true-to-life baseball game"

Story Notes

Located between story pages 6 and 7.

Missile Firing Tank
Story 6 1 page
Story Notes

Sold by Honor House Products. Between story pages 9 and 10, on upper half of page.

Story 7 1 page

"We’ll pay you $10,000.00 for this Lincoln penny"

Story Notes

Ad for U.S. coin catalog. Between story pages 9 and 10, on lower half of page.

Story 8 1 page

"You can now become an expert with forbidden Oriental fighting arts"

Story Notes

Ad for martial arts book sent in plain wrapper for $3.98. Between story pages 15 and 16.

Stamps; Shop by Mail (1)
Story 9 2 pages

"Okay! Okay! Stop nagging us! Here it is - - an autographed photo of - - Stan (the man) Lee"

Story Notes

Thumbnail classified advertising offering stamps, novelties, and comic books. Between story pages 18 and 19.

Story 10 1 page

"Gangway, world! Marvel's marching on!"

Characters
  • Spider-Man
  • The Hulk
Credits
  • Script:
Story Notes

Includes: Stan's Soapbox; Items; The Mighty Marvel Checklist

Story 11 1 page

"Magic world of surprises & mystery"

Story Notes

Located on upper half of page.

Story 12 1 page

"Boys 12 or older sell Grit in your spare time"

Story Notes

Ad soliciting salespeople for newspaper. Located on lower half of page.

Story 13 1 page superhero

"The greatest event in the history of comic magazines!"

Characters
  • Spider-Man
Credits
Story Notes

House ad for the Spectacular Spider-Man (Marvel, 1968 Series) #1 (July 1968), with cover shown (pre-painted version), and advertised as "On Sale Now."

Featuring Not Brand Echh

Story 14 1 page satire-parody

"Now twice as many pages!"

Characters
  • Forbush-Man
  • Boney
  • Claude
Credits
Story Notes

House ad for Not Brand Echh (Marvel, 1967 Series) #9 (August 1968), with cover shown, and advertised as "On Sale Now!".

Story 15 1 page
Characters
  • Goliath
  • Wasp
  • Black Panther
Credits
Story Notes

Includes letters from Don and Maggie Thompson, Lawrence Isaacson, Scott Cupp, and Doug Fratz.

Story 16 1 page

"The most daringly dramatic superhero of all time!"

Credits
Story Notes

House ad for the Silver Surfer (Marvel, 1968 series) #1.

Story 17 1 page

"3 complete fishing outfits"

Story Notes

Ad for fishing equipment from Niresk Discount Sales. Inside back cover.

Story 18 1 page

"132pc. Roman soldiers set"

Story Notes

Back cover. Ad for toy soldiers.