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#54
The Avengers, #53

Published: June 1968

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Issue Contents:
The Avengers vs. the X-Men!

Story Featuring The Avengers

Characters
Other
The Avengers
X-Men
Credits
Story Notes

Tuska confirmed as cover inker by Michel Maillot via the GCD Errors list, August 2009. Previously either Buscema or Tuska suggested by Nick Caputo, November, 2003.

In Battle Joined!

Story Featuring The Avengers

"Let all who begin this epic know!"

Storyline

Magneto lures the Avengers to his island base to fight off the invading X-Men. Even after mind controlling the X-Men into hating the Avengers, the two teams outwit Magneto and team up to defeat him.

Characters
Brotherhood of Evil Mutants
The Avengers
X-Men
Other
Credits
Story Notes

Story continues from The X-Men (Marvel, 1963 series) #45.

"The greatest event in the history of comic magazines!"

Story Notes

House ad for the Spectacular Spider-Man (Marvel, 1968 Series) #1 (July 1968), with cover shown (pre-painted version), and advertised as "On Sale Now".

Letter Column Featuring Avengers Assemble!

Credits
Story Notes

Letters from: Paul Sanford, Ralph Duby, Jr., Peter Levy, Thomas Miller, Blair Benham, Sharon Burke, Tony Isabella (future comics writer), and Kendall Sutton.

In-House Column Featuring Bullpen Bulletins , In-House Column Featuring Stan's Soapbox , In-House Column Featuring Mighty Marvel Checklist

"The second Golden Age of Marvel is here! (And you didn't even bake a cake!)"

Credits
Story Notes

Includes: Stan's Soapbox!; Items; The Mighty Marvel Checklist.

Ad Featuring Roman War Soldiers

"132pc. Roman soldiers set"

Story Notes

Back cover. Ad for toy soldiers.

Ad Featuring Niresk Fishing Outfits

"3 complete fishing outfits"

Story Notes

Ad for fishing equipment from Niresk Discount Sales. Inside back cover.

Ad Featuring Grit Newspaper

"Boys 12 or older sell Grit in your spare time"

Story Notes

Advertisement for selling Grit magazine from Grit Publishing Co. on lower half of page.

Ad Featuring American Circle Products

"Magic world of surprises & mystery"

Story Notes

Ad for various novelty items on upper half of page.

Shop by Mail; Stamps

"Okay! Okay! Stop nagging us! Here it is — an autographed photo of... Stan (the man) Lee"

Story Notes

A collection of classified advertising offering stamps, novelties, and comic books, between story pages 18 and 19.

Ad Featuring Precise Publications Defense Training

"You can now become an expert with forbidden Oriental fighting arts"

Story Notes

Ad for martial arts book sent in plain wrapper, $3.98. Between story pages 15 and 16.

Ad Featuring Centre Coin's Album or Catalog

"We’ll pay you $10,000.00 for this Lincoln penny"

Story Notes

Ad for U.S. coin catalog. Between story pages 9 and 10 on lower half of page.

Missile Firing Tank

Ad Featuring Mobile Tank / Missile Firing Tank

Story Notes

Sold by Honor House Products. Between story pages 9 and 10, on top half of page.

Ad Featuring Strat-O-Matic Baseball Game

"Baseball fans are crazy about this true-to-life baseball game"

Story Notes

Between story pages 6 and 7.

"Marvel super-hero T-shirts"

Story Notes

Advertisement for Marvel Super-Hero T-Shirts ($1.60 each), sweat shirts ($3.15 each), and the Merry Marvel Marching Society Membership Kit ($1.00 each). Between story pages 6 and 7.

Ad Featuring Don Bolander Career Institute Booklet

"Shamed by your English?"

Story Notes

Ad offering free booklet on "How to Gain a Good Command of English" Between story pages 3 and 4.

Ad Featuring Joe Weider Course and Products

"Tired of being 'skinny'?"

Story Notes

Inside front cover. Ad for a weight gain product.