The Avengers, #73

Published: February 1970

Cover

The Avengers #73

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Issue Contents:
The Sons of the Serpent Strike!
1 page superhero

"Whether he lives... Or whether he dies..."

Characters
Credits
Story 1 1 page

"I put 2 full inches on my arms - 3 inches on my chest and trimmed 4 inches off my waist in just 7 weeks..."

Characters
  • Arnold Schwarzenegger (photo)
  • Joe Weider (photo)
Story Notes

Inside front cover. Ad for the "Weider System" of body building.

The Sting of the Serpent
Story 2 20 pages superhero

"We who wear the Serpent's robes are the destined masters of America!"

Characters
Credits
Story Notes

Spotlighting the Black Panther vs. the Sons of the Serpent. Continued next issue. The Black Panther gets more emphasis in the next few issues, including a romantic interest (Monica Lynne) and an American alter ego, Luke Charles. Per Roy Thomas in the letters page of X-Men #61, Sam Grainger colored many of his Avengers inked stories. The letters page of Avengers #77 reveals that Herb Trimpe penciled page 4.

Story 3 1 page

"Conversation piece...collector’s item...puzzle the amazing penny in-a bottle"

Story Notes

Ad for a penny in a miniature bottle. Between story pages 3 and 4.

Story 4 0 pages
Story Notes

Between story pages 6 and 7, on top half of page.

Story 5 1 page

"Exciting new club Marvelmania International"

Story Notes

Ad for Marvelmania International membership kit, on lower half of page, between story pages 6 and 7.

Story 6 1 page

"50th anniversary special bonus offer official NFL helmets 4 for only $1"

Story Notes

Ad for miniature NFL helmets. Between story pages 6 and 7.

Story 7 1 page

"Build a whole “Matchbox” car city in your room."

Story Notes

Ad for display units for Matchbox toy cars, on top half of page, between story pages 9 and 10.

Story 8 1 page

"Boys 12 or older make $1 to $5 weekly in your spare time"

Story Notes

Advertisement to sell Grit magazine from Grit Publishing Co, located between story pages 9 and 10 on lower half of page.

Story 9 1 page

"These 3 big drafting kits* given to you!"

Story Notes

Advertisement for high paying jobs in the drafting field. Located between story pages 15 and 16, on top half of page.

Story 10 1 page

"We buy & sell comic books"

Story Notes

Various thumbnail ads for stamps, back-issue comic books, and novelty items, located between story pages 15 and 16 on lower half of page.

Shop by Mail (1)
Story 11 1 page

"$100,000 reward!"

Story Notes

Various thumbnail ads for stamps, back-issue comic books, and novelty items, located between story pages 18 and 19.

Story 12 1 page

"Ugly broken nails!"

Story Notes

Various thumbnail ads for stamps, back-issue comic books, and novelty items, located between story pages 18 and 19.

Story 13 1 page

"Incredible items and inconceivable info of inestimable importance!"

Credits
Story Notes

Includes: Stan's Soapbox; Items; Sgt. Fury (Marvel, 1963 series) #75 house ad.

Story 14 1 page

"Audel skill-building practical guides"

Story Notes

Various guides and instruction manuals available by mail-order from Theodore Audel & Co.

Story 15 2 pages
Characters
  • Avengers [Black Panther [T'Challa]
  • Vision
  • Yellowjacket [Henry Pym]]
  • Invaders [Captain America [Steve Rogers]
  • Human Torch [Jim Hammond]
  • Sub-Mariner [Namor]]
Credits
Story Notes

Letters from Jeffrey Morgen, Eric Harrison, David Hench, Jonathan Hazell, Esau Simmons, and Kimberly Bartholomew. Includes “Know Ye These, the Hallowed Ranks of Marveldom.”

Story 16 1 page

"204pc. Revolutionary War soldiers set"

Credits
Story Notes

Ad for plastic toy soldiers.

Story 17 1 page

"Second chance for high school drop-outs to get a diploma"

Story Notes

Inside back cover. Ad for the Academy for Home Study.

Story 18 1 page

"Do you have art talent worth developing?"

Story Notes

Back cover. Ad for the Famous Artists School.