The Avengers, #57

Published: October 1968

Cover

The Avengers #57

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Issue Contents:
Behold...The Vision!
1 page superhero
Characters
Credits
Story 1 1 page

"Tired of being 'skinny'?"

Story Notes

Inside front cover. Ad for a weight gain product.

Behold... the Vision!
Story 2 20 pages superhero

"Rain falls on the parched city… a rain that sends all scurrying for shelter..."

Storyline

The Vision arrives at Avengers mansion to kill our heroes but ends up bucking his programming and leading the team to his former master where he helps defeat him.

Characters
Credits
Story Notes

Page 3, 2nd to last panel was redrawn by Marie Severin. Info from interview with Roy Thomas in Alter Ego #50, July 2005, page 18.

Story 3 1 page

"Look, fellows!"

Story Notes

Recruitment ad for sales people for Grit newspaper, between story pages 3 and 4.

Featuring Marvel Plastic Pillows; Marvel T-Shirts; Merry Marvel Marching Society Membership Kit

Story 4 1 page

"It's brand new!! Marvel's swingin' inflatable plastic pillows!"

Characters
  • Spider-Man
  • Thor
  • The Thing
  • Captain Marvel [Mar-Vell]
  • The Hulk
Story Notes

Promo for inflatable Spider-Man and Thor plastic pillows. $1.50 each plus 15 cents postage. Also Marvel super-hero t-shirts featuring Captain Marvel, Spider-Man, Thor, and the Hulk. $2.00 each including postage. And The Merry Marvel Marching Society Membership Kit for $1.00. Two mail-in coupons: Marvel Comics Group (Dept. PP or Dept. AJ) 625 Madison Ave., N.Y.C., N.Y 10022. Located between story pages 6 and 7.

Free! Giant Stallion Mural Full Color Masterpiece Free!
Story 5 1 page

"Superb, original oil painting reproduction – yours free when you purchase these 4 magnificent thoroughbreds"

Story Notes

Ad for oil painting reproductions of majestic horses. Located between story pages 6 and 7.

Most Powerful Airplane
Story 6 1 page
Characters
  • Cheerios Kid
Story Notes

Illustrated ad for Cheerios breakfast cereal, featuring the XB-70A Valkyrie delta-winged experimental bomber. Incorporated into the drawing is the Cheerios Kid flying in a space suit. Located between story pages 9 and 10.

Story 7 1 page

"Collect coins... the hobby road to riches"

Characters
  • Boy
  • girl
Story Notes

Ad, with order coupon, from Hobby Coin Co. located between story pages 15 and 16, on top half of page.

Stamps; Shop by Mail
Story 8 1 page

"Have your poems set to music"

Story Notes

Sixteen small ads located between story pages 15 and 16, on lower half of page.

Shop by Mail
Story 9 2 pages

"Free! The secrets of muscle power!"

Story Notes

Small ads for a range of products, including back-issue comics. Located between story pages 18 and 19.

Story 10 1 page

"Stop the presses! Here's some scoops and scuttlebutt to knock you outta your teepee!"

Credits
Story Notes

Includes: Stan's Soapbox; Items; The Mighty Marvel Checklist.

Story 11 1 page

"Here is a treasure chest of fun"

Story Notes

Nine small ads, with order coupon, for novelties from Honor House Prod. Corp. on top half of page.

Story 12 1 page

"I’ll make you a master of karate"

Characters
  • Thug
  • Wallace K. Reumann
Story Notes

Ad, with order coupon, for karate books and paraphernalia from Precise Publications, located on lower half of page.

Story 13 2 pages

"Dear Stan, Roy, and John, What's this?"

Credits
Story Notes

Letters of comment (with no editorial replies this issue) from Tony Isabella; Kenwood Bennard; Luis Padillo; Steve Pollard; Steven Mauren; Norris Hopkins; Jerry Meredith; N.L. Jordan; Richard Lawhead; and Shirley Gorman, as well as a panel reproduction from a previous issue. Includes “Know Ye These, the Hallowed Ranks of Marveldom.”

Featuring Not Brand Echh!; Spectacular Spider-Man

Story 14 1 page superhero

"Now on sale!"

Characters
  • Fantastic Four [Mr. Fantastic [Reed Richards]
  • Human Torch [Johnny Storm]
  • Thing [Ben Grimm]]
  • Annihilus
  • Spider-Man [Peter Parker]
  • May Parker
  • Ben Parker
  • Mary Jane Watson
  • Gwen Stacy
  • Harry Osborn
  • Flash Thompson
  • Captain George Stacy
  • John Jameson
  • J. Jonah Jameson
  • Robbie Robertson
  • Betty Brant
  • Frederick Foswell
  • Silver Surfer [Norrin Radd]
  • Badoon
  • Green Goblin [Norman Osborn]
Story Notes

House ad for Fantastic Four Annual (Marvel, 1963 series) #6, Amazing Spider-Man Annual (Marvel, 1964 series) #5, Not Brand Echh (Marvel, 1967 series) #7, Silver Surfer (Marvel, 1968 series) #2, and The Spectacular Spider-Man (Marvel, 1968 Series) #2, with covers depicted and advertised as “now on sale.”

Story 15 1 page

"Good news for you who want to make extra money easily!"

Story Notes

Inside rear cover. Ad for the Creative Card Company.

Story 16 1 page

"We're looking for people who like to draw"

Characters
  • Norman Rockwell
Story Notes

Back cover. Ad for the Famous Artists Schools.