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The Avengers, #42 Regular Edition

Published: July 1967

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Issue Contents:
The Plan -- and the Power!

Story Featuring The Avengers

Characters
Other
The Avengers
Credits
The Plan -- and the Power!

Story Featuring The Avengers

Characters
Fantastic Four
Other
The Avengers
Credits
Story Notes

Story continued from previous issue.

Letter Column Featuring Avengers Assemble!

Characters
Other
The Avengers
Credits
Story Notes

Letters from Gaspar Masana, Charlie Sommer, Bruce Meyer, Jim Pearson, Darryl James, Patrick Janson, and Carlos Pacheco. Includes illustrations from The Avengers (Marvel, 1963 series) #39, page 7, 6th panel (Hawkeye), page 10, 2nd panel (Wasp), page 11, 1st panel (Goliath), and page 18, 4th panel (Hercules).

"We're looking for people who like to draw"

Story Notes

Back cover. Ad for the Famous Artists Schools.

"3 complete fishing outfits"

Story Notes

Inside back cover. Ad for fishing equipment.

"Let me show you too, how to make yourself astronaut-tough"

Story Notes

Ad for a body building program.

"Hang loose, frantic ones…"

Story Notes

Advertisement for posters and buttons from Super-Heroes Club on lower half of page.

"Marvel super-hero T-shirts"

Story Notes

In-house advertisement for T-shirts, sweat shirts, and stationery from Marvel Comics Group on top half of page with order forms.

Fabulous Facts and Frivolous Fables for Frantic Fans, Faithful Friends, and Fiendish Foes!

In-House Column Featuring Bullpen Bulletins , In-House Column Featuring Stan's Soapbox

Credits
Story Notes

Includes: Bombshell!; Special!; TV Time!; MMMS Madness!; Stan's Soapbox!; The Mighty Marvel Checklist; Let's Meet 26 More M.M.M.S. Members!; house ad for Not Brand Echh (Marvel, 1967 series) #1.

"I’ll make you a master of karate"

Story Notes

Ad for karate book and life-size dummy, $1.98. On lower half of page.

"See with new miracle X-Ray Specs"

Story Notes

On top half of page. Sold by Standard American Suppliers, Inc.

Shop by Mail

"Stamp collecting outfit"

Story Notes

A number of thumbnail advertisements for various products including back issue comics, between story pages 16 and 17.

Government Surplus

"Buy direct from the Gov't at 2 or 3 cents on the dollar."

Story Notes

Sold by Heller Company. Between story pages 13 and 14 on lower half of the page.

Coin Collector Specials!
Story Notes

Between story pages 13 and 14 on top half of page.

"Now! 30 days of driving on a single tank of gas!"

Story Notes

Between story pages 8 and 9. Ad for G.T. Energy Chambers from American Automotive Units Inc., which claims to provide better fuel efficiency for cars.

Order by Mail Specials
Story Notes

Between story pages 4 and 5 on lower half of page.

Ad Featuring Grit Newspaper

"Fellows! Here’s a swell way to make lots of money and win prizes too!"

Story Notes

Ad for Grit newspaper sales from Grit Publishing Co. Appears between story pages 4 and 5 on top half of page.

On Sale Now!

"'nuff said!"

Credits
Story Notes

Promo ad for Not Brand Echh (Marvel, 1967 series) #1 between story pages 4 and 5.

Treasure Chest of Fun

"Throw your voice"

Story Notes

Inside front cover. Ad for a variety of novelty items.