The Avengers, #40 Regular Edition

Published: May 1967

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Issue Contents:
Suddenly... the Sub-Mariner!

Story Featuring The Avengers

Credits
Story Notes

Heck inks per Nick Caputo. Previous indexer and The Official Marvel Index to the Avengers (Marvel, 1994 series) #1 credited George Roussos.

Letter Column Featuring Avengers Assemble!

Credits
Story Notes

Letters from John Phillips, Wayne Tagemeister, Ken Turner, Dennis Crabtree, Steve Utley, and William Hedrick. Includes M.M.M.S. membership form, and illustration from The Avengers (Marvel, 1963 series) #38.

Ad Featuring Famous Artists Schools

"We're looking for people who like to draw"

Story Notes

Back cover. Ad for the Famous Artists Schools.

Ad Featuring American Body Building Club

"Let me show you too, how to make yourself astronaut-tough"

Story Notes

Inside back cover. Ad for a body building program.

"Must I lose my hair?"

Story Notes

Ad for H. H. Ward & Co., Inc. hair restorer.

"Hang loose, true believers…"

Story Notes

Advertisment for Marvel hero posters. Occupies lower half of page.

"Marvel super-hero T-shirts"

Story Notes

In-house advertisement for T-shirts and sweat shirts from Marvel Comics Group. Occupies top half of page.

Dazzling Data, Dizzy Dispatches, and Dangerous Declarations of Rather Dubious Distinction!

In-House Column Featuring Bullpen Bulletins

Credits
Story Notes

Includes: Items; Stan's Soapbox!; The Wrap-Up!; The Mighty Marvel Checklist; Let's Meet 26 More M.M.M.S. Members!, and an illustration from The Avengers (Marvel, 1963 series) #38, page 14, 2nd panel.

Ad Featuring Johnson Smith & Co. Catalog

"Jet race boats"

Story Notes

Ad for various novelty items from the Johnson Smith Company.

Stamps; Shop by Mail

"U.S. stamps free!"

Story Notes

A collection of classified advertising offering stamps, novelties, and comic books. Between story pages 16 and 17.

"I’ll make you a master of karate"

Story Notes

Ad for karate book and life-size dummy, $1.98, on lower half of page between story pages 13 and 14.

Story Featuring The Man from U.N.C.L.E.

"Be a super spy"

Story Notes

Ad, with order coupon, from Royal Advertising Corp. on top half of page between story pages 13 and 14.

Ad Featuring Grit Newspaper

"Look, fellows!"

Story Notes

Recruitment ad for sales people for Grit newspaper, between story pages 8 and 9.

Would You Believe...
Story Notes

On lower half of page between story pages 4 and 5.

Polaris Nuclear Sub

Ad Featuring Honor House Products Novelties

Story Notes

Ad for a (cardboard) sub over 7 feet long, big enough for 2 kids, from Honor House Products. On top half of page between story pages 4 and 5.

Story Featuring Fantastic Four , Story Featuring Spider-Man

"More triumphs for Marvel..!"

Credits
Story Notes

Between story pages 4 and 5. Promos for Fantastic Four (Marvel, 1961 series) #63, and Amazing Spider-Man (Marvel. 1963 series) #49using reprints of their covers and advertised as “now on sale.”

"Shamed by your English?"

Story Notes

Inside front cover. Ad to improve your English skills via the Career Institute Method.