The Avengers, #28 Regular Edition
Published: May 1966
Cover
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Issue Contents:
Among Us Walks... a Goliath!
Characters
- Clint Barton (mainstream Universe)
- Captain America (mainstream Universe)
- Goliath (mainstream Universe)
- Hawkeye (mainstream Universe)
- Pietro Maximoff (mainstream Universe)
- Wanda Maximoff (mainstream Universe)
- Hank Pym (mainstream Universe)
- Quicksilver (mainstream Universe)
- Steve Rogers (mainstream Universe)
- Scarlet Witch (mainstream Universe)
Credits
- Pencils: Jack Kirby
- Inks: Frank Giacoia
- Colors: Stan Goldberg
- Letters: Sam Rosen
"Exclusive fun products by mail"
Story Notes
Inside front cover. Ad for a variety of novelty items.
Among Us Walks... a Goliath!
"Returning to their headquarters after having foiled Attuma's plan to conquer mankind, the weary Avengers are surprised to hear an urgent summons..."
Storyline
Giant-Man returns to the line-up, but with a new name, Goliath, and a more limited size-changing power.
Characters
- Clint Barton (mainstream Universe)
- Beetle (mainstream Universe)
- Captain America (mainstream Universe)
- The Collector (mainstream Universe)
- Goliath (mainstream Universe)
- Hawkeye (mainstream Universe)
- Abner Jenkins (mainstream Universe)
- Pietro Maximoff (mainstream Universe)
- Wanda Maximoff (mainstream Universe)
- Hank Pym (mainstream Universe)
- Quicksilver (mainstream Universe)
- Steve Rogers (mainstream Universe)
- Scarlet Witch (mainstream Universe)
- Janet Van Dyne (mainstream Universe)
- Wasp (mainstream Universe)
Credits
- Script: Stan Lee
- Pencils: Don Heck
- Inks: Teus de Kruijff
- Letters: Artie Simek
"More Marvel masterpieces..."
Characters
- Fantastic Four [Mr. Fantastic
- the Thing
- Invisible Girl]
- Spider-Man [Peter Parker]
- Professor Stromm
Credits
- Pencils: Steve Ditko
- Pencils: Jack Kirby
- Inks: Steve Ditko
- Inks: Joe Sinnott
- Letters: Sam Rosen
- Letters: Artie Simek
Story Notes
House ad for Fantastic Four (Marvel, 1961 series) #51 and Amazing Spider-Man (Marvel, 1963 series) #37. The ad is located between story pages 4 and 5 on the upper half of the page.
"And don't miss this spectacular!!!"
Characters
- Spider-Man
- Daredevil
Story Notes
House ad for Daredevil (Marvel, 1964 series) #16. The ad is located between story pages 4 and 5 on the lower half of the page.
U.S. Gov't Surplus
"Hundreds of items for as little as 2¢ and 3¢ on the dollar direct by mail!"
Story Notes
Ad for government surplus items: parachutes, boats, tents, machetes, etc. Between story pages 4 and 5, on top half of page.
Polaris Nuclear Sub
Story Notes
Ad for a (cardboard) sub over 7 feet long, big enough for 2 kids. Between story pages 4 and 5, on lower half of page.
Look, Fellows!
Story Notes
Recruitment ad for sales people for Grit newspaper, between story pages 8 and 9.
"Save 1/2 on “new sound†electronic accordions"
Storyline
Send in coupon for free catalog of electronic accordions.
Story Notes
Between story pages 13 and 14, on top half of page. Sold by Accordion Corp. of America.
"Start your own business!"
Story Notes
Ad for electronic appliance repair training from Christy Trades School, Inc. between story pages 13 and 14, on lower half of page.
"Now…fear no man! Don’t be bullied!"
Story Notes
Ad for Master System of oriental fighting arts from Precise Publications. Appears between story pages 16 and 17, on top half of page.
Hypno-Coin
Story Notes
Advertisement for the Hypno-Coin from Hypnotic Aids Supply Co. located on lower half of page between story pages 16 and 17.
Shop By Mail (1)
"Live seahorses $1 each"
Story Notes
Thumbnail advertisements for a range of products. Appears between story pages 16 and 17.
Stamps; Shop By Mail (1)
"Stamp collecting outfit"
Story Notes
Thumbnail advertisements for a range of products.
"Greater, groovier, goofier goodies than ever, gathered from the four corners of Marveldom!"
Credits
- Script: Stan Lee
Story Notes
Includes: How About That!; Items; Didja Know?; Strictly Personal; The Wrap-Up; The Mighty Marvel Checklist; Let's Meet 26 More M.M.M.S. Members!
"You've gotta help us!"
Characters
- Clint Barton (mainstream Universe)
- Hawkeye (mainstream Universe)
Story Notes
Ad for a Hulk sweatshirt and M.M.M.S. items.
"Dear Stan, I just finished reading Avengers #24 and I must say your stories are getting better all the time."
Characters
- Clint Barton (mainstream Universe)
- Hawkeye (mainstream Universe)
Credits
- Pencils: Don Heck
- Inks: Frank Giacoia
- Script: Stan Lee
Story Notes
Letters from Mrs. Douglas Kortte, Richard Ranieri, Tom Dietz, James D. Grosbach, Dean Crawford, Alan Patterson, Ann Zimmerman, and Craig Werner; includes M.M.M.S. membership form, next issue blurb, and an illustration from The Avengers (Marvel, 1963 series) #26, page 2, 8th panel.
"Is you hair growing or going?"
Story Notes
Ad for a scalp product to prevent seborrhea. Sold by H. H. Ward & Co., Inc.
"He's looking for people who like to draw"
Characters
- Albert Dorne
Story Notes
Inside back cover. Ad for the Famous Artists Schools.
"Another two-pointer for Jerry West!"
Characters
- Jerry West
- Jimmy Brown
- Babe Ruth
- Jack Dempsey
- Johnny Unitas
Story Notes
Back cover. Ad for Aurora hobby kits.