The Incredible Hulk, #123 British

Published: January 1970

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Issue Contents:
No More the Monster!

Story Featuring Hulk

"The Hulk is a captive of the Fantastic Four!"

Storyline

Mr. Fantastic uses a machine on the Hulk that turns him back into Bruce Banner and allows him to transform into the Hulk at will while still retaining his own intellect. Bruce vows never to become the Hulk again and reunites with Betty who accepts his proposal of marriage. Thunderbolt Ross also makes nice with his soon to be son-in-law but asks him to become the Hulk one last time to protect a new and deadly military weapon during transport. The Leader tries to steal the weapon but is stopped by the Hulk who finds himself feeling more savage as he almost kills his deadliest foe.

Story Notes

Possible Robinson colors per Nick Caputo, who notes she was credited as coloring most Hulk stories in this period in the letters section of #125.

Letter Column Featuring Green Skin's Grab-Bag

Credits
Story Notes

Letters section includes images from previous issues.

Ad Featuring Honor House Products Novelties

"Here's a whole treasure chest of fun"

Story Notes

Ad for novelty items from Honor House Prod. Corp.

Ad Featuring Famous Artists Schools

"Do you have art talent worth developing?"

Story Notes

Back cover. Ad for the Famous Artists School.

Ad Featuring Joe Weider Course and Products

"Tired of being 'skinny'?"

Story Notes

Inside back cover. Ad for a weight gain supplement.

Ad Featuring Wayne School Courses

"Sorry, we only hire high school graduates."

Story Notes

Ad for the Wayne High School Program.

Story Featuring The Avengers , Story Featuring Thor

"2 more triumphs from Marvel"

Credits
Story Notes

House ad for Avengers (Marvel, 1963 series) #71 and Thor (Marvel, 1966 series) #171.

In-House Column Featuring Bullpen Bulletins , In-House Column Featuring Stan's Soapbox

"A sagacious smattering of somewhat senseless small-talk!"

Credits
Story Notes

Between story pages 6 and 7. Includes Items; Stan's Soapbox; TheMighty Marvel Checklist. The page also promotes the Fantastic Four Annual (Marvel, 1963 series) #7 and the Amazing Spider-Man Annual (Marvel, 1964 series) #6 with images of both covers.

Ad Featuring Johnson Smith & Co. Catalog

"New catalog of 2000 novelties 10¢"

Story Notes

Inside front cover. Ad for a catalog from the Johnson Smith Company.

Shop by Mail

"New protein rinse safely curls, waves hair"

Story Notes

Thumbnail ads for novelty items and back-issue comic books. Appears between story pages 18 and 19.

"High School"

Story Notes

Thumbnail ads for novelty items and back-issue comic books. Appears between story pages 18 and 19.

Shop by Mail; Stamps

"Comic books for sale"

Story Notes

Various ads for stamps, novelty items, and back-issue comic books. Appears between story pages 15 and 16 on lower half of page.

Ad Featuring Precise Publications Defense Training

"I'll make you a master of karate"

Storyline

Ad for karate book and life-size dummy, $1.98.

Story Notes

Between story pages 15 and 16, on top half of page.

Ad Featuring Audel Books

"Audel skill-building practical guides"

Story Notes

Ad for books from Audel Guides, between story pages 9 and 10.

Ad Featuring Grit Newspaper

"Get both spending money and free prizes"

Story Notes

Ad for selling Grit by the Grit Publishing Co., on lower half of page between story pages 6 and 7.

Ad Featuring Matchbox Models

"'Matchbox' jigsaw puzzles."

Story Notes

Ad for jigsaw puzzles featuring images of Matchbox vehicles, located on top half of page, between story pages 6 and 7.

Ad Featuring North American School of Drafting

"These 3 big drafting kits* given to you!"

Storyline

Ad for free "Drafting Career Kit".

Story Notes

Between story pages 3 and 4, on lower half of page.

Ad Featuring Centre Coin's Album or Catalog

"Collect coins.. the hobby road to riches"

Story Notes

Ad, with order coupon, from Hobby Coin Co. on top half of page between story pages 3 and 4.