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#78 British #78 Regular Edition
The Avengers, #77 British

Published: June 1970

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Issue Contents:
For Hire: The Avengers!

Story Featuring The Avengers

Characters
Other
Credits
Heroes for Hire!

Story Featuring The Avengers

"A murky Monday morning in the city of New York..."

Characters
Other
Credits

Letter Column Featuring Avengers Assemble!

Credits
Story Notes

Letters from Michael Kuhne, Richard Gallagher, Tim Head, Dave Puckett, and Eric Hayden. Includes “Know Ye These, the Hallowed Ranks of Marveldom.”

Ad Featuring Academy for Home Study

"Second chance for high school drop-outs to get a diploma."

Story Notes

Back cover. Ad for the Academy for Home Study.

"3 complete fishing outfits"

Story Notes

Inside back cover. Ad for fishing equipment.

Ad Featuring Famous Artists Schools

"Do you have art talent worth developing?"

Story Notes

Ad for the Famous Artists School.

Ad Featuring Precise Publications Defense Training

"I'll make you a master of karate"

Story Notes

Advertisment for book on learning Karate. Located on lower half of page.

Polaris Nuclear Sub

Ad Featuring Honor House Products Novelties

Story Notes

Ad for a (cardboard) sub over 7 feet long, big enough for 2 kids, from Honor House Products. Located on top half of page.

In-House Column Featuring Bullpen Bulletins , In-House Column Featuring Stan's Soapbox

"Candid comments calculated to amuse and confuse you"

Credits
Story Notes

Includes: Items; Stan's Soapbox; ads for Captain America (Marvel, 1968 series) #127 and Iron Man (Marvel, 1968 series) #27.

Shop by Mail

"“Check the kind of body you want ...and I’ll show you how EASILY you can have it.”"

Storyline

Miscellaneous ads from various dealers.

Story Notes

Between story pages numbered 18 and 19.

Shop by Mail; Stamps
Story Notes

Miscellaneous ads from various dealers. Between story pages 15 and 16.

"Collect coins.. the hobby road to riches"

Story Notes

Bottom page ad for collectible coins, beneath story half-page numbered 13.

History of the Comics

"Steranko has written the most exciting book ever!"

Credits
Story Notes

Ad for Steranko’s book, “History of the Comics”. On lower half of page, beneath story half-page number 12.

Ad Featuring North American School of Drafting

"These 3 big drafting kits* given to you!"

Storyline

Ad for free "Drafting Career Kit".

Story Notes

Between story pages 9 and 10 on lower half of page.

Ad Featuring Grit Newspaper

"Boys here's a swell way to make $1 to $6 weekly"

Storyline

Ad for sales people to sell Grit newspapers.

Story Notes

Between story pages 9 and 10, on top half of page.

Ad Featuring Honor House Products Novelties

"Monster S-I-Z-E monsters"

Story Notes

Ad for 7-foot tall glow-in-the-dark monster posters from Honor House products. Between story pages 6 and 7 on lower half of page.

"Yes…now YOU manage all major league teams!"

Story Notes

Ad for info on baseball game. Sender receives details, free player card, all-time oddities and 1970 proposed team rosters. Between pages 6 and 7 on top half of page.

"Exciting new club Marvelmania International"

Credits
Story Notes

Ad for Marvelmania International on lower half of page, between story pages 6 and 7.

In-House Column Featuring Mighty Marvel Checklist

"Marvel-ous mags on sale right now!"

Story Notes

Between story pages 6 and 7, on top half of page.

"Blemishes fade as skin clears"

Story Notes

Ad for Fayd Skin Cream. Between story pages 3 and 4.

Ad Featuring Joe Weider Course and Products

"Another Joe Weider breakthrough: the end of the skinny body."

Story Notes

Inside front cover. Ad for a weight gain product.